How we Grew A Nigerian FinTech Startup Organically in 6 Months
Starting up a business can be tricky no doubt. Keeping it running can be even trickier. Yet, as goal-getting entrepreneurs, that’s exactly what the PettySave team did six months ago.
PettySave is an innovative FinTech solution which helps you to plan your financial life and leads you on a path to financial freedom. The platform allows you to schedule your savings and investments conveniently.
We plunged into the Nigerian marketplace, young, vibrant and hungry for success. Not going the traditional way, some might even say that we were insane. Maybe we were insane, insanely driven that is.
‘Courage is not the absence of fear, but the triumph over it. For a brave man is not the one who does not feel afraid, but he who conquers that fear.’
— Nelson Mandela
So, through the good, the mundane and even the doubts, we have risen daily to grow with our tribe of Champions. And today, 183 days of organic growth after, we do not regret a single minute. No ads, no influencers and no external investment from anyone.
Here’s how we did it:
We started the year 2019 with a cool office space at Freedom Way, Lekki Phase 1 and reached our 100-user mark in the first week of launching.
Operating on the core values of integrity, transparency, innovation and teamwork, we have earned the trust and loyalty of our PettySave Champions.
Savings can begin from as low as 100 naira and our TARGET feature allows you save towards a goal. You can also invest for a minimum of 1 year and earn between 10–25% interest per annum.
We had 2 amazing people begin the year with us. Right now, 5 new talents have been added to our team. They all play important roles in the team and keep us grounded and well bootstrapped.
With over 3000 PettySave Champions and 25 million naira in gross transactions, it is safe to say that our success story is just beginning.
Our aim at PettySave is to provide a FinTech solution that promotes conscious savings, investment and easy access to loans. Our target is to migrate 10, 000 Nigerians operating in the traditional finance sector to become online loyalists in the next quarter.
Soon, loans will be accessible via a community of savers with flexible interest rates and payback dates.
Also, look out for the PettySave app in a few weeks. Feedback is always welcome.
We would definitely be grateful if you join the tribe and share the experience with family and friends for a reward. You can join the tribe now